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In an increasingly crowded market with high supply and low demand, hotel brands and properties need

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In an increasingly crowded market with high supply and low demand, hotel brands and properties need to be distinctive enough in a post COVID world. With the evolving market situation, marketers need to help our business stay relevant. The objective: Based on your understanding of the current and future market situation post Covid-19, you are required to synthesize the feedback received from the instructor and further define the positioning statement and mantra of your hotel brand/property. To prepare a marketing plan, you are required to set your marketing objectives for year 2022, develop creative and feasible marketing strategies with 4P elements, and propose measurement items to gauge the effectiveness of marketing against your objectives. You will use Microsoft Word or equivalent document tool to create your writing and upload a PDF version. Your writing should include: Executive summary Strategic positioning [Lecture topic: Segmentation, targeting & positioning] Brand/product mantra [Lecture topic: Branding] Marketing objectives and control [Given in the template] Action plan [Lecture topic: Starting from the lecture topic of product] Group deliverables: Your submission should include a pdf version of your writing. Individual deliverables: Each individual will need to submit a peer evaluat

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