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You are a marketing manager for fast food restaurant similar to Five Guys and they have decided that they want to start marketing and selling their food in India. The menu of this restuarant is centered around various tyoes of burgers and fries.

Week 4 Case Study BACKGROUND: You are a marketing manager for fast food restaurant similar to Five Guys and they have decided that they want to start marketing and selling their food in India. The menu of this restuarant is centered around various tyoes of burgers and fries. They also sell milkshakes, hot dogs and sodas ASSIGNMENT: Write a paper explaining the following: What factors should the company consider before selling their food in India? What are the differences are there with the Indian culture that may impact how their product is recieved. What changes should they make to their menu to accomodate the cultural differences you discussed? Develop a slogan and explain how they could introduce this restaurant in India. Are there specific parts of India they should market to? COMPONENTS OF A GREAT PAPER: APA format including work cited page Subheadings for each section Address all points above in detail Sources supporting the strategies chosen (This can be examples of other companies that went through similar situations and how they overcame this challenge(s) by employing this strategy). No more than 3 pages. (This does not include the title page and your reference page.) Your point of view Conclusion that summarizes the points made in the paper

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